From CEO to Member

Our Members are at the heart of everything we do, and no one tells the story of The Hideaways Club better than they do.

Former CEO Robert Swartling shares why, after leading The Hideaways Club from the inside, he decided to personally invest and become a Member himself.

Insider to investor
When Robert Swartling joined The Hideaways Club as CEO, his mission was clear: to progress the Club and refocus on what truly matters, our Members.

Two years later, having worked hand-in-hand with the Club's board through this transformation period and finishing his tenure, Robert and his wife Boel made a decision that speaks louder than any words: they became Members themselves.

"I wouldn't invest my own money in anything I couldn't trust," says Robert. "Even though I'm not there now, I know the management, the strategy, and the commitment to Members. That made the decision easy."

From leading to living the lifestyle
For Robert and Boel, joining wasn't just about investment, it was about embracing a way of life. After years of family holidays spent managing a second home in Mallorca, they were ready for holidays that truly felt like holidays.

"Our time in Mallorca was wonderful," Boel recalls, "but it was still work, especially with a young family - three meals a day, constant upkeep, looking after our guests, repairs. At The Hideaways Club, everything is done for you. You just arrive and start relaxing."

Having experienced villas from Thailand to Marrakech during Robert's tenure, the couple already knew the quality of the homes. But it was the service, from the personal concierge to property managers, that truly won them over.

"You can't appreciate it until you've experienced it," says Boel. "It's seamless. Every detail is handled, and you can finally switch off."

Looking ahead to a bright future
Robert remains a strong advocate for the Club's direction and leadership.

"I know the financials, the governance, and the team behind it. The structure is solid, the management serious, and the long-term plan is being delivered. That's why we joined - we trust where the Club is going."

The Swartlings especially value the concierge experience and the reciprocal destinations that extend travel possibilities beyond the Club's own portfolio.

"You're not limited to one set of homes. The reciprocal network adds an incredible amount of choice and discovery," says Robert. "For us, who live in Sweden and travel often, that global reach is priceless."

Creating memories
Today, the Swartlings travel as a couple, with friends, and occasionally with their grown children.

"We create the memories," Robert smiles, "but The Hideaways Club sets the stage."

For them, that's what being part of the Club is all about. Effortless travel, shared experiences, and the joy of feeling at home wherever they go.

If you are interested in learning more about The Hideaways Club and the lifestyle co-ownership could afford you and your family, contact us to start your journey today.